Online consulting can be highly effective for small businesses, offering cost-efficient access to expert advice without geographical limitations. It provides tailored strategies for growth, marketing, finance, or operations, often at lower rates than in-person consulting due to reduced overhead. Studies suggest 70-80% of small businesses see improved performance after consulting, with online platforms enabling faster implementation through tools like video calls, shared docs, and analytics dashboards. Flexibility in scheduling and access to niche specialists are additional perks. However, effectiveness depends on the consultant’s expertise, clear communication, and the business’s commitment to acting on recommendations. Challenges like tech issues or misaligned expectations can hinder results if not managed.