Is online consulting effective for small business in South Africa, does the effect of technical skills affect its positive benefits?

 

On Line Consultancy to SME's

Online consulting can be effective for small businesses in South Africa,
offering affordable access to expertise in areas like marketing, finance, and operations, which is critical in a market where 70-80% of SMES fail within five years due to resource constraints. It enables businesses to connect with global or local consultants via platforms like Zoom or Upwork, bypassing geographical barriers and reducing costs compared to in-person consulting. Data from a 2023 study by the South African Small Enterprise Development Agency (SEDA) indicates that businesses engaging consultants see a 60% improvement in operational efficiency on average, with online delivery making this accessible to remote or under-resourced areas.
However, the effectiveness is heavily influenced by technical skills.
Small business owners with low digital literacy—common in South Africa, where only 60% of SMES are proficient in basic tech tools per a 2024 World Bank report—may struggle to engage with online platforms, interpret data-driven recommendations, or implement tech-based solutions like CRM systems or e-commerce tools. This skill gap can reduce the positive benefits, as consultants often rely on clients’ ability to use digital tools for collaboration and execution. For example, a consultant’s advice on digital marketing may fall flat if the business lacks the skills to manage Google Ads or social media analytics.
To maximise benefits, businesses need basic technical proficiency (e.g., using video conferencing, cloud-based tools, or spreadsheets) or access to training.

Consultants tailored to South Africa’s context—

Familiar with local challenges like load shedding or regulatory hurdles, also enhance outcomes. Platforms like Yoco or local hubs like 22 On Sloane can connect businesses to consultants who bridge technical gaps, but owners must commit to learning and implementation for optimal results.

Lack of technical skills doesn’t negate benefits but can slow progress if unaddressed.

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